Freee by Doves Farm
Doves Farm gluten-free market has been growing steadily over the last few years to such a point that it needed to
create its own separate brand – Freee. The new brand design keeps the dove symbol but we’ve redrawn it to live more naturally
alongside the new name, creating a fresh and striking logo for an easy and focussed shopping experience.
The simple illustration style conveys ease of baking and creating delicious food from recipes on the back of pack.