Studio h was approached by Berta to design their two new detergent brands, Brio and Vardo, the first detergent products to be manufactured in Georgia. Aimed initially at the Georgian market and their neighbouring countries, it was important that Brio and Vardo appealed as local brands reflecting their Georgian provenance and at the same time competed on shelf with the large global competitors. Standing aside from the industry norms, Studio h created the Brio brand using symbolic imagery with an emotional link to the Black Sea region. The new branding has been rolled out across a large range of detergents and household cleaning products.