Studio h was approached by Berta to redesign their primary detergent brand, Brio, the first detergent products to be manufactured in Georgia. Aimed initially at the Georgian market and their neighbouring countries, it was important that Brio appealed as a local brand reflecting its Georgian provenance and at the same time competing on shelf with the large global competitors. Standing aside from the industry norms Studio h concentrated on using symbolic imagery to create an emotional link to the Black Sea region.